Coca Cola named the most polluting brand for a second year in a row and are now feeling the urgency of transitioning to plant-based plastics.
Coca Cola is one of the most well-known brands of the modern world. However, these large consumer brands are contributing to a huge waste crisis. Coca Cola was named the most polluting brand in the world for a second year running. Approximately 1 million plastic bottles are bought per minute, 91% of which are not recycled and a large portion of this comes frm the Coca Cola Corportation. Coca Cola have now recognized the global plastic pollution problem they have contributed to and have signified their goal of transitioning to plant-based plastics.
Recently Coke tried to implement a plastic bottle recycle scheme to promote consumers to reduce their waste. However, this approach proved to be unsuccesful as it puts the burden of recycling on the consumer. Showing clear evidence that recycling is not going to solve the problem and corporations need to urgently address the global waste crisis they have produced. This problem will only be exacerbated if it is not acted on and the break free from plastic movement is ‘calling on corporations to urgently reduce their production of single-use plastic and find innovative solutions focused on alternative delivery systems that do not create pollution.'
The Cola company realize the impacts of the plastic waste threat and have planned the transition to plant-based plastics to address this problem. The process of production involves a bio-refinery that breaks down sustainable plant sugars into simple chemical compounds that are restructured into plant-based plastics.  “This plastic has very attractive sustainability credentials because it uses no fossil fuels, and can be recycled – but would also degrade in nature much faster than normal plastics do,” says Van Aken.  These new plant-plastic bottles are said to appear on the market by the year 2023. So the question remains, who will be the biggest plastic polluter for the next few years?